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What is Neurocinema? |
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What is Neuromarketing?
What is MindSign?
F.A.Q. |
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The term Neurocinematics was coined by Dr. Uri Hasson in his paper Neurocinematics: The Neuroscience of Film 2008. Neurocinema for short, is the study of the brain's response to film stimuli. At MindSign Neuromarketing™, we look at the brain response to your film. We look at how well and how often it engages the areas for attention/emotion/and personal meaning (importance). We also look at how well it activates (good) the brain as a whole. From that data we can tell what your audience was thinking while watching your film, moment by moment. Were they scared or sleepy, happy or sad? Were they even paying attention? - WHAT'S UP WITH US - We're in the Feb 2010 issue of WIRED Magazine. Here's a link to the article online, FIND YOUR NEURAL G-SPOT/BRAIN CANDY . Article in the Montreal Gazette Watch our segment on Science of the Movies Producer Peter Katz of Katz Films, recently scanned scenes from his film, POP SKULL, to see what parts activated the fear region of the brain. MindSign in Wired In the San Francisco Chronicle In Mental Floss On NPR |
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© 2010 MindSign Neuromarketing. San Diego, CA. Terms & Conditions |