 |
Madison Avenue (advertising)
Hollywood
(entertainment)
Silicon Valley
(software)
Pennsylvania Avenue
(politics)
|
|
Madison Avenue (advertising)
Brand Materials, Logos, Slogans -
We take your brand materials or logos and compare them to your closest competitor, and see who’s is most activating (better). We compare your logo to our database and see if your brand is more or less activating than the average brain response for all similar logos. Finally, if you’re trying to decide between different versions of your new logo, brand material or slogan, we’ll show you which one affects the brain more, thus helping you make that final decision.
Television & Radio Advertisements –
We take your TV, Web Video or Radio ad, and show you what parts or scenes cause activation and what parts cause deactivation, which parts were the most engaging, and which parts were the least. We compare your ads to your competitor's ads to see which is more activating and at what parts. We then graph the brain responses to your ad versus our database and show you which parts of your ad are more activating than the average brain response to an advertisement, and which parts are less activating. We make a video graph, so you can watch your ad and see the brain reaction mapped over it in real-time—you can see what about your ad causes brain activation or deactivation moment by moment. Next, we do what we call TV Ad Re-Editing. We take brain reactions to several different versions of a TV or radio advertisement, keep the parts that cause activation and were greater than the database average, remove parts that cause deactivation and were below the database average, and edit together what’s left into a coherent whole. We then rescan the new spot on the subject and show that the re-edited version has greater brain activation then the original sources. Finally, if you’re trying to decide between different versions of your TV, web or radio ad, we’ll show you which one has a greater effect on the brain, helping you make a better final decision.
Product Design & Packaging –
We take your product or packaging design and compare it to our database to see if your product design is more or less activating than the average brain response for all similar product designs. We compare your product design to your competitor’s and see who’s is most activating. Finally, if you’re trying to decide between different versions of your product design or packaging, we’ll show you which one has a greater effect on the brain, helping you make a more informed final decision.
Print & Web Advertisements –
We take your Print or Web Advertisement and compare it to our database to see if your product design is more or less activating than the average brain response for all similar advertisements. We compare your product to your competitor’s and see who’s is most activating. Finally, if you’re trying to decide between different versions of your own print or web advertising, we’ll show you which one has a greater effect on the brain, helping you make a better final decision.
Storyboards & Animatics –
Don't wait for production to begin. We can show you what shots or scenes are engaging to the audience, before the first shot is put to film.
|
|
