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Madison Avenue (advertising)
Hollywood
(entertainment)
Silicon Valley
(software)
Pennsylvania Avenue
(politics)
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Silicon Valley (software)
Games – online & console –
We take your game for computer, web, or console (XBOX360, PS3) and show you what parts or scenes cause activation (good) and what parts cause deactivation (bad), which parts we’re the most engaging, and which parts were the least. We compare your game to your competitor’s and see who’s is most activating while being played. We then graph the brain responses to your game and show you which parts of your game are more activating than the average brain response to playing a game, and which parts are less activating. We make a video graph, so you can watch your game being played and see the brain reaction mapped over it in real-time—you can see what about your game causes brain activation or deactivation moment by moment. Finally, if you’re trying to decide between different versions of a level design, different character design, even different cut scenes and game sequences, we’ll show you which one has a greater effect on the brain, thus helping you make a more informed final decision.
Software –
We take your software (productivity, operating systems, utility etc…) and show you what parts or uses cause activation and what parts cause deactivation, which parts we’re the most engaging, and which parts were the least. We compare your software to your competitor’s and see who’s is most activating while being used. We then graph the brain responses to your software and show you which parts of your software are more activating than the average brain response to using similar software, and which parts are less activating. We make a video graph, so you can watch your software being used and see the brain reaction mapped over it in real-time—you can see what about your software causes brain activation or deactivation moment by moment. Finally, if you’re trying to decide between different versions of a GUI design, different options and layouts, even different looks and colors, we’ll show you which one has a greater effect on the brain, thus helping you make a more informed final decision.
Web –
We take your website and show you what parts or uses cause activation and what parts cause deactivation, which parts we’re the most engaging, and which parts were the least.. We compare your site to your competitor’s and see who’s is most activating while being navigated. We then graph the brain responses to your website and show you which parts of your site are more activating than the average brain response to using a website, and which parts are less activating. We make a video graph, so you can watch your site while it’s being accessed and see the brain reaction mapped over it in real-time—you can see what about your site causes brain activation or deactivation moment by moment. Finally, if you’re trying to decide between different versions of a website design, different applications or uses, or even different content being displayed, we’ll show you which one has a greater effect on the brain, thus helping you make a more informed final decision.
Trailers, TV spots, & Web Video –
We take your TV, Web Video or Radio ad, and show you what parts or scenes cause activation and what parts cause deactivation, which parts we’re the most engaging, and which parts were the least. We compare your ads to your competitor's ads to see which is more activating and at what parts. We then graph the brain responses to your ad versus our database and show you which parts of your ad are more activating than the average brain response to an advertisement, and which parts are less activating. We make a video graph, so you can watch your ad and see the brain reaction mapped over it in real-time—you can see what about your ad causes brain activation or deactivation moment by moment. Next, we do what we call TV Ad Re-Editing. We take brain reactions to several different versions of a TV or radio advertisement, take the parts that cause activation and were greater than the database average, remove parts that cause deactivation and were below the database average, and edit together what’s left into a coherent whole. We then rescan the new spot on the subject and show that the re-edited version has greater brain activation then the original sources. Finally, if you’re trying to decide between different versions of your TV, web or radio ad, we’ll show you which one has a greater effect on the brain, helping you make a better final decision.
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